Strategic eCommerce Website Design With a Personal Touch

For small shop owners ready for a clean, easy-to-manage website that’s built with clarity, care, and room to grow.

Image of Betsy from Betsy Lugo Creative

My Mission

I design strategic websites that bring my clients’ visions to life – clearly, simply, and with heart.

My mission is to empower small ecommerce business owners with websites they love, tools they understand, and a guide they can trust.

This isn’t just about launching a site, it’s about building confidence, clarity, and a business they’re proud to share.

Services

Support That Meets You Where You Are

New and small shop owners need a designer who gets where you’re starting and knows how to walk with you step by step.

That’s what I do. From one-day fixes to full website builds, I help you launch with clarity, ease, and a website you actually understand.

Ecommerce website design planning and development on a laptop betsy lugo creative (3)

Website Design

Strategic, custom-built sites to launch your shop with confidence.

Ecommerce website design planning and development on a laptop betsy lugo creative (1)

Shopify Sprint

One day. One focused to-do list. One giant sigh of relief.

Ecommerce website design planning and development on a laptop betsy lugo creative (2)

DIY Support

Tutorials, audits, and strategy calls to guide you as you build.

services

Support That Meets You Where You Are

New and small shop owners need a designer who gets where you’re starting and knows how to walk with you step by step.

That’s what I do. From one-day fixes to full website builds, I help you launch with clarity, ease, and a website you actually understand.

Ecommerce website design planning and development on a laptop betsy lugo creative (3)

Website Design

Strategic, custom-built sites to launch your shop with confidence.

Ecommerce website design planning between designers and small business owners

Shopify Sprint

One day. One focused to-do list. One giant sigh of relief.

Ecommerce website designed by Betsy Lugo Creative on a tablet

DIY Support

Tutorials, audits, and strategy calls to guide you as you build.

Images Betsy Lugo

Hola, I'm Betsy

I built my first Shopify store out of pure necessity and a lot of late nights on YouTube. So I know how overwhelming it can feel when you want freedom and don’t know where to start.

Now, I help shop owners like you launch with clarity, confidence, and real support. My websites are personal, strategic, and built to grow so you can stop guessing and start selling.

latest projects

Raw culture skincare

Square Website

Raw Culture Beauty

The social vibe media home page on the laptop

Squarespace Website

The Social Vibe

Boho Sapien home page on the laptop

Shopify Website

Boho Sapien

What It’s Like to Work With Me...

What It’s Like to Work With Me...

Shopify checklist

The Shopify Pre-Launch Checklist

There’s nothing quite like officially opening your store.

That’s why I created the Shopify Launch Checklist. Inside, you’ll find the exact steps I guide my clients through to help them launch confidently, clearly, and without missing a beat.

Whether you’re building solo or following my tutorials, this free resource will help you stay on track and feel prepared to launch.

new blog post

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Image of Betsy from Betsy Lugo Creative

Ready to Build Your Shop?

You’ve got the product. Let’s build your website!
With clarity, strategy, and personal support every step of the way.

Shopify checklist

Shopify Launch Checklist

Everything you need to launch with confidence knowing you didn’t forget anything.