Hola and Welcome
I'm Betsy
Helping DIY shop owners launch their dream with clarity, confidence and a site they actually understand.
I’m a eCommerce website designer based in Central Florida.
I help first-time and small shop owners bring their vision to life online with clear strategy, thoughtful design and the kind of support you don’t get from YouTube tutorials.
Before I was designing for clients, I was just like you. Full of ideas, overwhelmed by tech and trying to figure it out one step at a time.
How It All Started
In 2020, everything changed. My son left for the Army. I resigned from my high-stress job in the corporate world. And as the pandemic hit, I found myself completely untethered.
I had always dreamed of financial independence, but I didn’t know what that could look like for someone like me.
Then I joined a workshop and met a drop shipper who reminded me of myself. She was Hispanic, from the Bronx and ready to live life on her own terms. I signed up for her course and started learning.
When I couldn’t afford a designer, I built my first Shopify site out of pure necessity. And something inside me clicked.
I wasn’t meant to sell products I didn’t care about. I was meant to design websites that help other dreamers bring their vision to life.
What I Do Today
I work with new and small ecommerce business owners who want a website that works, reflects their vision and feels good to use.
Done-for-You Design
I create and re-design custom Shopify websites that are aligned with your brand, built to grow and easy for you to update. Whether you’re starting from scratch or leveling up an existing store, I’ll help you launch with confidence.
DIY Support
Not ready to invest yet? That’s okay too. My blog and YouTube channel are packed with tutorials and practical strategies to guide you through every step. You’ll learn how to do it right and know exactly when it’s time to hand it off.
What I Value Most
The Things That Shape Every
Website I Build…
These values aren’t just buzzwords. They’re the backbone of how I work. Because when trust meets strategy and heart, real magic happens, and that’s what I bring to every project.
🗣 Honest Communication
No guesswork, no ghosting. I keep you in the loop every step of the way.
🤝 Say What You Mean, Do What You Say
When I make a promise, I keep it. You can count on me to show up with clarity and consistency.
🔍 Transparency Over Tactics
This is a collaboration, not a sales pitch. I’ll guide you with honesty and never sell you what you don’t need.
💡 Partnership Over Projects
I don’t just build a site—I support you through it, teach you how to use it, and stay in your corner even after launch.
💛 Loyalty That Lasts
I care deeply about your success. That doesn’t stop when the website goes live.
What my clients are saying
What my clients are saying
Ready to Build Something Beautiful?
Let’s create a website that works for your business and reflects your vision clearly, simply and with heart.
