blog archive

Our blog is dedicated to supporting small business owners with inspiration, guidance, and expert tips!

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URL Redirects in Shopify: A Step-by-Step Tutorial to Protect Your Traffic, Rankings & Customer Experience

Learn how to set up URL redirects in Shopify to prevent 404 errors, and keep customers happy. Step-by-step tutorial for Shopify stores.

Shopify vs. Squarespace in 2025: Which Ecommerce Platform Should You Choose?

So you run a service-based business or content-driven brand on Squarespace and now you’re thinking about adding products to the mix? Whether it’s physical items, digital downloads, or some cool merch, you’ve got a big decision to make: Shopify or Squarespace for ecommerce? I get this question often from my

FAQ spelled out with dices | Betsy Lugo Creative

Your Guide to Strategic FAQs on Product Pages

When a potential customer is just one unanswered question away from clicking away, those little FAQ sections on your product pages aren’t just helpful—they’re profit protection! 🛡️ How many times have YOU abandoned a purchase because you couldn’t find an answer to your question? We’ve ALL been there! But listen

How To Create Anchor Links In Shopify

Do you want to take your customers from the top of your page straight down to your FAQ section with just one click? Or maybe you want them to jump from a section of your home page to another section on your About page? That’s exactly what anchor links do—they’re

The Ultimate Contact Page Guide for Small eCommerce Shops

Learn how to create a contact page that builds trust, answers questions, and boosts sales for your eCommerce shop. Shopify tutorial included!

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Ecommerce Website Color Palettes for 2025

Hey there! I know you’ve got a million things on your plate while wearing all the hats in your business. Trust me, I know! Today, let’s chat about something that can make your store look amazing without breaking the bank: your website color palette. Speaking of what’s hot in 2025

How to Create the Perfect Customer Avatar for Ecommerce Success (+Free Workbook!)

Learn the step-by-step process to create your customer avatar for your ecommerce and transform your online store. This blog post will guide you through understanding your ideal customer, crafting compelling website copy, and developing products they can’t resist. Download your free workbook and put these strategies into action!

Thriving in Shopify Commerce: 6 Essential Tips for Launching Your Online Store

Starting a Shopify store can be overwhelming. This guide simplifies the process with 6 key tips, from defining your brand to optimizing for mobile. Learn how to build a successful commerce store!

Website Design: It’s Not a One-Person Show

Web designers are not always a one-man show! Brewing success requires a team! Discover the essential roles – and how they work together to create a high-converting online store.