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Our blog is dedicated to supporting small business owners with inspiration, guidance, and expert tips!

FAQ spelled out with dices | Betsy Lugo Creative

Your Guide to Strategic FAQs on Product Pages

When a potential customer is just one unanswered question away from clicking away, those little FAQ sections on your product pages aren’t just helpful—they’re profit protection! 🛡️ How many times have YOU abandoned a purchase because you couldn’t find an answer to your question? We’ve ALL been there! But listen

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Anchor links for shopify

How To Create Anchor Links In Shopify

Do you want to take your customers from the top of your page straight down to your FAQ section with just one click? Or maybe you want them to jump from a section of your home page to another section on your About page? That’s exactly what anchor links do—they’re

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A set of various color palettes displayed as an artistic layout, featuring harmonious combinations of colors like warm tones, cool tones, pastel shades, and bold contrasting hues.

Ecommerce Website Color Palettes for 2025

Hey there! I know you’ve got a million things on your plate while wearing all the hats in your business. Trust me, I know! Today, let’s chat about something that can make your store look amazing without breaking the bank: your website color palette.  Speaking of what’s hot in 2025

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Shopify launch checklist

Launch checklist

Everything you need to launch with confidence knowing you didn’t forget anything.